3D animation (Computer-Generated Imagery, or CGI) has become the most popular form of animation among audiences. By creating a virtual world with its own objects, materials, and lights, 3D animation can create exceedingly rich and dimensional imagery.
2D animation focuses on creating characters, backgrounds and movements in two-dimensional environments. 2D animation allows for artistic yet effective imagery. It embraces the topic of storytelling with seamless transitions between each scene, enabling its adaptability to shine through.
Motion graphics are animated graphic design, essentially. Usually, these are purpose-driven pieces with the goal of presenting information to the viewer through the use of animated text or graphics. Motion graphic videos deliver your message in a simple yet engaging way.
Visual effects (abbreviated VFX) is the process by which imagery is created or manipulated to make it possible to create a scene or effect that could not otherwise be produced with regular photographic techniques.
A Character Designer creates the look and feel of animated characters. It is the process of creating a character and utilizing it to enhance or publicize a commercial entity through design. By using a well-designed character as your brand mascot you are more likely to get people to have an emotional relationship with your products or business.
Storyboard is the central visual planning instrument in the development process of a film or video production. During the storyboarding process, every production setting is precisely planned in advance and visualized using drawings or computer- generated images.
Animatic is a pre-production tool used in both film and animation. An animatic allows you to communicate super precisely how long each shot holds for and the timing of the entire piece. You really get across the timing of when an action happens versus when a camera move may happen or when a piece of dialogue happens in relation to the action.
Concept art is a form of illustration where the main goal is to convey a visual representation of a design, idea, and/or mood for films, video games, animation, or comic books before it is put into the final product. Also, it serves as a point of reference for animators and artists throughout the entire creative process.